USC Football 2024 | Art Director & Visual Lead.
This is a selective collection of work accomplished as the Art Director & Visual lead for USC Football in 2024. Responsible for creating and upholding a cohesive and compelling visual identity for USC Football across all marketing channels. Tasked with generating still and kinetic graphic design projects, including but not limited to social media graphics, promotional materials, and print/digital content. Managing multiple projects simultaneously while working closely with photographers, videographers, and other creative professionals to create daily visually compelling and informative creative projects. Experimenting with typography, textures, and design elements to create a distinctive and memorable aesthetic for USC Football—while meeting deadlines and consistently upholding the highest quality standard for all deliverables.
Photo credits: Rob Washington, John McGillen, Louis Chen, Cassie Flores Yra, and Kate Tsao.
Freelance Art Director: Sam Silverman & Jonathan Chaves.
The XXVIctory recruiting campaign for USC Football's class of 2026 marks a shift as the team transitions into the BIG TEN, taking the program to new heights. Embodying a new era of USC football, the campaign showcases the university's disruption of a new division.
