USC Football 2024 | Art Director & Visual Lead.
This collection highlights a curated selection of work accomplished as the Art Director and Visual Lead for USC Football in 2024. In this role, I was responsible for creating and maintaining a cohesive, compelling visual identity across all marketing channels.
I managed diverse projects simultaneously, collaborating closely with photographers, videographers, and other creatives to deliver impactful, visually engaging content daily. By leveraging design principles and experimenting with typography, layout, and innovative design elements, we developed a distinctive, memorable, and adaptable design system for USC Football.
Photo credits: Rob Washington, John McGillen, Student Interns, and Rightful Owners.
Design collaboration: Sam Silverman and Jonathan Chaves.
