Chicago Blackhawks 2024-25 | Freelance Graphic Designer.
This is a select collection of work created as a freelance graphic designer for the Chicago Blackhawks during the 2024-25 season. My role involved delivering high-quality graphic design projects efficiently and systematically while adhering to and evolving the team’s established visual identity across all marketing channels.
Key responsibilities included developing graphics and templates to be executed by the internal design team and myself. Incorporating feedback from social, digital, and marketing teams to ensure alignment with franchise objectives. Each design had to be adaptable for various aspect ratios while remaining consistent. Projects ranged from social media graphics and promotional materials to print and digital content.
Through thoughtful experimentation with visual brand elements, I contributed to crafting a cohesive and recognizable aesthetic for the Blackhawks’ 2024-25 season.
Art Direction Manager: Kellie Fredette
