Chicago Blackhawks | Freelance Graphic Designer, 2024–25 NHL Season
The Chicago Blackhawks brought me on as a freelance graphic designer for their 2024–25 NHL season, tasked with delivering high-quality assets across social, digital, and marketing channels while keeping the franchise's visual identity consistent and evolving.
The core challenge was scale and adaptability. Every design had to work across multiple aspect ratios and platforms, serve both the in-house team and my own execution, and move quickly without sacrificing quality. I developed graphics and templates that gave the internal team flexible, repeatable tools while leaving room for creative iteration.
Throughout the season, I worked closely with the in-house Art Director, incorporating feedback to ensure every piece aligned with franchise objectives. The result was a body of work that balanced creative experimentation with brand discipline — contributing to a cohesive, recognizable aesthetic for the Blackhawks' 2024–25 season.
Art Direction Manager: Kellie Fredette
